Se connecter
Stratégie de marque
Au menu des 10 idées cette semaine : Ladurée et Roland-Garros dévoilent un coffret en hommage à Suzanne Lenglen, Heineken poursuit sa lutte contre les réseaux sociaux, McDonald's redonne vie à sa mascotte Grimace, Jeff Bezos concurrence Elon Musk avec le pick-up électrique Truck...
Par Matis Demazeau
7 min.
![Tinder, Coca-Cola, Motorola... Les 10 idées marketing (28 avril [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2025/4/473547/tinder-coca-cola-motorola-idees-marketing-avril-mai-L.jpg)
![Nike, Yamaha, Axa... Les 10 idées marketing de la semaine (6 au [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2025/1/466368/nike-yamaha-idees-marketing-semaine-janvier-L.jpg)
![[Best of 2024] Les meilleures opérations 'food'](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2025/1/465011/best-2024-meilleures-operations-food-L.jpg)
![[Best of 2024] Les meilleures opérations 'pop culture'](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/12/465025/best-2024-meilleures-operations-pop-culture-L.jpg)
![Enedis, Duolingo, KitKat... Les 10 idées marketing de la [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/12/466132/enedis-duolingo-kitkat-idees-marketing-semaine-decembre-L.jpg)
![Le Vatican, Porsche, McDonald's... Les 10 idées marketing de la [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/10/464667/Vatican-Porsche-McDonald-idees-marketing--L.jpg)
![Johnnie Walker, Skip, Warner Bros... Les 10 idées marketing de [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/10/464218/Johnnie-Walker-Skip-Warner-Bros-idees-marketing--L.jpg)
![Campbell Soup, Duralex, Back Market... Les 10 idées marketing [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/9/463515/Campbell-Soup-Duralex-Back-Market-idees-marketing--L.jpg)
![[Best-of 2024] Les meilleures opérations 'food'](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/8/461494/Best-2024-meilleures-operations-food-L.jpg)
![Les films et séries retraçant l'histoire d'une marque à [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/7/461993/Les-films-series-retra-ant-histoire-une-L.jpg)
![Burger King, Microsoft, Celio... Les 10 idées marketing de la [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2024/3/457280/Burger-King-Microsoft-Celio-idees-marketing--L.jpg)
![[Best-of 2023] Les meilleures opérations 'food'](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2023/8/384126/Best-2023-meilleures-operations-food-L.jpg)
![Happn, Burger King, BFM TV... Les 10 idées marketing de la [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2023/7/383924/Happn-Burger-King-BFM-idees-marketing--L.jpg)
![Taco Bell, Decathlon, Le Futuroscope... Les 10 idées marketing [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2023/6/382722/Taco-Bell-Decathlon-Futuroscope-idees-marketing--L.jpg)
![Picard, Evian, Shake Shack... Les 10 idées marketing de la [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2023/4/380986/Picard-Evian-Shake-Shack-idees-marketing--L.jpg)
![PETA, Intermarché, Orange... Les 5 campagnes de la semaine [...]](https://cdn.edi-static.fr/image/upload/c_lfill,h_140,w_208/e_unsharp_mask:100,q_auto/f_auto/v1/Img/DIAPORAMA/2023/4/380806/PETA-Intermarche-Orange-campagnes-semaine--L.jpg)
